This project was a re-brand for an existing charity The Kootenay Animal Assistance Program. Based in Nelson, BC, Canada and fondly called the KAAP by most of the locals, they are a no shelter adoption agency which relies on the hard work of volunteers to foster animals waiting for forever homes.
I chose to keep the branding bright, yet simple and fun, to attract attention and to help the KAAP stand out amongst local competition. Requirements of the brief were posters, brochures, stationary, web ads, and a web page design.
